A 6-week transformation program that turns your leadership team into AI-enabled executives — with funded initiatives, custom tools, and organizational alignment.
Not certificates. Not awareness. Concrete organizational change.
Every leader builds tools and strategies that connect. Shared frameworks. Common language. Cohesive execution across the entire organization.
Not hypothetical learning. Your executives leave with funded AI initiatives, custom tools for their business unit, and a 90-day implementation plan.
Our proprietary AI agent — trained on our philosophy and methods — provides personalized coaching, support, and guidance whenever your team needs it.
You've sent executives to AI workshops. They got certificates. They learned prompts. Then they came back to the office and... nothing changed. Awareness without action.
Every leader is experimenting with AI differently. No shared language. No cohesive strategy. No organizational alignment. Everyone's doing their own thing.
The real blocker isn't technical — it's psychological. Your executives are quietly overwhelmed, unsure how AI fits their leadership identity, and stuck in old mental models.
The best AI transformation sits at the intersection of three forces.
Values, strengths, and leadership style. Who you are as a leader in the AI era.
Prompting skills, tools, technical fluency. The practical skills to execute.
Your organization, role, team, and industry. The environment you operate in.
Each week builds on the last. By the end, your team has transformed.
Leadership assessment, identity mapping, and mindset transformation. Who are you as a leader in the AI era?
The 6-component prompt framework, advanced techniques, and practical application. Build real skills.
Develop your AI voice, communication style, and thought leadership positioning.
Build production AI tools. Learn governance, ethics, and risk management.
Integrate everything into a concrete transformation plan for your organization.
Present your AI initiative to sponsors for real organizational investment.
Agent is our proprietary AI coach — personally trained by Travis and Jim on specific data, values, principles, and decades of leadership experience.
Available 24/7, Agent delivers curriculum, provides coaching, and offers support whenever your executives need guidance. It's like having Travis and Jim in your pocket.
25 years in technology leadership across nearly 20 startups in 8 industries. SVP of Engineering and SVP of Digital Product & Technology at Virtuoso. VP of Engineering at Nordstrom (800 engineers, $300M budget). Microsoft veteran (Xbox, MSNBC.com). Three patents. Co-founded Mindbloom (acquired by Welltok → Virgin Pulse → Personify Health). Currently Fractional CPTO for 5 startups and building production AI agent systems daily.
iPEC-trained and Certified Professional Coach. 20+ years as an executive recruiter — sat across the table from thousands of leaders. Former software leader at Broderbund, MetaStories (acquired), and Cobalt Group (acquired). Founder of 360Sonar. His philosophy: you have to BE a great leader before you can DO great leadership.
Limited spots available at founding rates
Founding rate for first cohorts
Other programs teach awareness. We build organizational change. Your executives leave with funded AI initiatives, custom tools for each business unit, and alignment across your leadership team — not just certificates.
The program scales to technical aptitude. If everyone's already fluent, we spend less time on fundamentals and more on advanced application, tool building, and strategic alignment. The identity and organizational work is valuable regardless of technical level.
Approximately 5-8 hours per week, mostly self-paced with Agent. Live sessions with Travis and Jim happen weekly during founding cohorts. Executives can work through material on their own schedule.
Agent is a proprietary AI built and personally trained by Travis and Jim. It embodies our coaching philosophy, leadership principles, and operational experience. Agent also maintains context across all six weeks and provides personalized guidance that you won't get from a generic chatbot.
We ask sponsors to commit upfront that top proposals from the capstone will be evaluated for real organizational investment. The stakes are real — that's what makes the learning stick.
Schedule a conversation with Jim to discuss whether Ignite Leader is right for your organization.
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